Calling all Sports Enthusiasts
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National inspiration is as simple as sport
It has been proven time and time again that sport has the ability to bring people together. Whether at a global, national or grassroots community level, sport is a universal language that is understood by all. It has the power to reduce crime, foster character and citizenship, introduce newcomers to their communities, stimulate the local economy, provide adult mentorship for young people and teach kids important life lessons.
Unfortunately, sport participation is on the decline in our country. Over the past two decades, sport participation rates in Canadian youth aged 15 to 18 dropped from 77 per cent to 59 per cent - and in adults, from 45 per cent to 28 per cent. The 2011 Active Healthy Kids Canada Report Card on Physical Activity for Children and Youth reported that only seven per cent of young Canadians are active enough to meet Canada's Physical Activity Guidelines of 60 minutes of moderate- to vigorous-intensity physical activity daily. Additionally, over half of Canadian adults are considered inactive.
"Sport helps to combat Canada's physical inactivity crisis. It is a fun and effective way for adults, children and youth to ingrain physical activity into their daily routines, and it offers many benefits . health, social and psychological," says Kelly Murumets, president and CEO of ParticipACTION.
To celebrate sport at all levels in Canada, ParticipACTION, CBC Sports, Sports Radio-Canada, and True Sport are bringing Sports Day in Canada back for its second year on September 17, 2011. Sport organizations and providers can register their event online at sportsday.cbc.ca. Events celebrating Sports Day in Canada will be held in communities across the country by sport organizations and providers hosting festivals, open houses, games, competitions, meet-and-greets, try-it days, tournaments, fun runs, spectator events and pep rallies. Canadians can also visit sportsday.cbc.ca to browse a list of local events happening in their community.
Another part of this initiative is Jersey Day, taking place on Friday, September 16. This is a national day to show your love and support for sport by wearing a jersey, team or club uniform to school, work or play.
"It's been proven over and over that our nation comes together through sport. In fact, many Canadians tell researchers that after the family, sport is the most powerful influence on young people's development," said Karri Dawson, Director Community Engagement of True Sport. Organizations all across the country are either creating new events or throwing open their doors to something they're already doing--and inviting Canadians to lace up and join them. In [event city], [organization] will be hosting [title of event] encouraging citizens to get active by [event details, i.e.: try riding a bicycle for the first time OR set a world record for most people skipping rope at one time].
[Quote from local event organizer then citing the speaker's name, position, organization] CBC plans to mark the national day of sport celebration by a compelling television event airing on CBC Sports.